General Data Protection Regulation (GDPR)

The European Union’s General Data Protection Regulation (GDPR) came into effect on May 25, 2018.

The GDPR imposes new obligations and responsibilities on controllers and processors of data.

Our on-line store is built on the WooCommerce platform, using PayPal integrations.
As a merchant, we are generally the controller of our customers’ data. This means that we collect our customers’ data and choose how it is handled. Additionally, though it is a European regulation, the GDPR might apply to our business if we make goods and services available in Europe, even if our business is not located in Europe.

As a processor for our customers’ data, both WooCommerce and PayPal follow our instructions on how to handle that data. We believe strongly in protecting our customers’ personal data and understand that doing so is critical to help preserve the trust and confidence of our customers. 

GDPR-compliant features are built into both WooCommerce and PayPal’s platforms, including features that enable us to offer our customers transparency into and control over their personal data, as well as technical measures to ensure that our customers’ personal data is protected. We believe in making it easy for our customers to use our platform in a manner that complies with privacy and data protection laws like the GDPR.

As a commitment to your privacy, we will always take the necessary steps to ensure that your information is protected and treated securely, as required by GDPR regulations. Any personal details and information you provide to us will be held in accordance with the UK Data Protection Act 1998, securely and confidentially stored on our store’s server, until you either request your data be removed or cancel any account you may have with us. 

For more information about how WooCommerce use your data, please visit

For more information about how PayPal use your data, please visit


This website is operated by African Heritage Publications – 8 Newlyn Road, London N17 6RX.
Tel: 0208 352 2805 Email:

This privacy policy applies to this website only.

At African Heritage Books we are committed to protecting and respecting your privacy. We have instituted policies intended to ensure that your personal information is handled safely and securely. We have included this privacy policy to advise our customers on what kind of information we collect, how it is used, and with whom it may be shared.

This policy is subject to change and may be amended based on the current and future development of our business and/or website. With this in mind, we encourage our customers to occasionally revisit this page to ensure you understand our current privacy policy.

If you have any questions about this policy, please visit our contact page.



When you use our website or contact us via email and/or telephone, we may collect your name, billing address, shipping address, email address and phone number in order to process your order, supply you with quotes or to answer questions about our services. Any information received from you will be stored by us and we will take reasonable care to keep your personal data secure and to prevent unauthorised access to it. 

In accordance with all current UK data protection laws we will collect, store and use your information lawfully.


We may contact you by email or telephone to provide you with details about our services and products including any special offers or promotions, if we believe that such information will be of interest to you.

The information we collect helps us analyse your visit to our website, which enables us to improve our website for your future visits.

Unless you manually clear your browsing history and browser data, the information we collect allows us to display your shopping cart for 30 days or until you checkout.

It is implied that by providing us with information about yourself you consent to its use for the aforementioned purposes.


Our website uses Secure Sockets Layer (SSL) software, which encrypts information you input on our site, helping to protect the security of your data and information during transmission.

Your credit card information is processed and held securely by our payment gateways – Woo Payments and PayPal, depending on which method of payment you choose.   Your credit card information is NOT collected or stored on or by our website.

If you place orders on someone else’s behalf, we also gather information on any third party who may receive items sent from our site (this may include the recipient’s name, address and telephone number) and we will retain a record of your purchases.


We do not and will not pass information held about you to any other organisation other than as required by law, or in the prevention of fraud. If you do not want us to use your details in any way and wish to have any information we hold about you removed, please contact us via

We employ other companies to perform functions on our behalf. These functions include fulfilling orders, delivering packages, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), and processing credit card payments. They may require access to your personal information to perform their functions but may not use your personal information for any other purpose. All personal information must be processed in accordance with our Privacy Policy and as permitted by applicable data protection laws.  Our preferred suppliers must also follow data protection laws and have a Privacy Policy in place.


You have the right to request that your data be deleted where there isn’t a compelling reason for us to keep it. If you require your details be removed from our list of customer contacts, website and any secure storage, please email

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